A senior leader in the seat.
Interim.
Executive leadership for growth, marketing, customer and loyalty, or a client and agency business. In post quickly and owning the agenda from the first week.
Kithe & Co is a collective of senior growth and transformation consulting for customer-facing businesses — customer lifecycle, marketing and CX transformation, growth strategy and commercial leadership. Interim, sprints, projects and advisory.
How We Work
Big growth decisions deserve evidence before investment. Every engagement builds in early proof — a prototype in front of twenty customers, a pilot in one market, a new team structure trialled before it's rolled out — so the significant spend follows what's already working.
Services
Twenty years delivering growth for EE, Ford, Lloyds Bank, Unilever and more. These five areas cover every step, from choosing where to grow to leading the team that delivers.
Measurable Growth
Organic Growthon a £15m telecoms marketing and CX portfolio.
Programme Activationin six months for a global automotive loyalty platform.
Customer Lifetime Valuewith retention up 35%, for a UK leasing business.
Active Usersin the first quarter of an SME loyalty programme.
Ways To Work Together
Every engagement has a fixed scope, a clear fee and senior, hands-on delivery from day one.
A senior leader in the seat.
Executive leadership for growth, marketing, customer and loyalty, or a client and agency business. In post quickly and owning the agenda from the first week.
A challenge, answered with evidence.
A focused piece of work on a single decision, with a clear recommendation and the evidence behind it at the end.
A defined programme, delivered end to end.
A loyalty launch, a CRM operating model, a new CX function. Staged, scoped and led through to launch.
Experience in your corner.
Ongoing access to senior expertise, fresh thinking and practical counsel for leadership teams navigating growth, change and important decisions.
Clear answers on how to get started, who does the work and what happens before you invest.
Yes. Sometimes the first task is working out which problem is worth solving.
We start by understanding your commercial ambition, the challenge you're facing and what you already know. From there, we help frame the question, identify the evidence needed and recommend a sensible next step.
You don't need to know whether you need a sprint, project, interim leader or advisory support before getting in touch. We'll work that out together — and be candid if we're not the right fit.
Each offers a different way to make progress.
A sprint starts with a specific challenge or opportunity. We explore the company context, customers, competitors and culture; bring people together to develop ideas; and test low-fidelity concepts or prototypes with real customers. Where practical, we run small live experiments before recommending larger investment.
A project takes a more substantial, defined programme through implementation and adoption. Interim leadership puts an experienced executive in the business, accountable for the work and team. Advisory offers ongoing senior perspective and practical counsel.
The right format depends on the outcome you need, not a predetermined package.
Both. The work can start with growth strategy, customer insight or proposition development and continue through pilots, implementation, operating-model change and team adoption.
Some engagements deliberately finish with an evidence-backed decision. Others involve taking responsibility for delivery. When a programme needs specialist technology, design, research or data expertise, we bring in trusted partners and retain senior accountability for the overall engagement.
The aim is to connect good thinking with meaningful progress, rather than leave you with a recommendation and no practical route forward.
You'll work directly with Matthew Lucas, who leads Kithe & Co engagements and brings twenty years of senior experience across growth, customer, marketing and transformation leadership.
When the work calls for additional expertise — such as research fieldwork, design, prototyping, software development or data engineering — trusted specialists join for those parts of the programme.
That means senior involvement from the first conversation, one joined-up plan and clear accountability throughout. The team is shaped around the challenge, not a fixed consulting structure.
We agree what would need to be true for an opportunity to succeed — and what evidence would justify the next investment.
That might involve stakeholder interviews, customer research, concept development and prototyping, followed by small-scale experiments where feasible. Early research tells us what people say they might do; real-world tests help us understand what they actually do.
Our IV³ approach keeps assumptions visible, ideas validated and decisions moving. The goal isn't to prove every idea right. It's to identify what deserves more investment, what needs changing and what should stop.
Start with a 20-minute conversation or send us a short description of your challenge.
We'll discuss the outcome you're looking for and what level of support makes sense. If there's a fit, we'll prepare a proposal setting out the scope, deliverables, people, timeline and commercial terms.
Sprints have an indicative starting fee, projects are priced to scope, interim leadership is typically day-rated and advisory is generally monthly. The Ways to Work page shows current starting prices.
We agree scope and fees before work begins, so you know what you're committing to.